Our goal was to create a fragrance that resonates with a younger audience, specifically those aged 18 to 25. This scent is designed to be sweeter yet stronger, with lasting power that appeals to this demographic. After experimenting with different ingredients, we settled on premium Madagascar vanilla, which gives the fragrance a unique depth. Though there are other ingredients involved, the vanilla stands out.

Originally, the packaging was black, but over time, we began receiving feedback from customers who loved the fragrance. They would come back saying it “smelled like money” or was “fire,” using that kind of youthful, trendy language. These were the types who wore Versace, Dior, Chanel, Louis Vuitton—luxurious, confident, and bold.

That’s when the idea hit: let’s call it Dinero Rojo, which means Red Money in Spanish. We designed the packaging with U.S. dollars layered in red—a color that doesn’t just symbolize wealth and heat, but also something forbidden, rare, or hard to get… yet still right there, just within reach.

This name and look don’t just reflect luxury—they represent ambition. Red money became more than a name; it turned into a symbol for those who chase what others think is out of reach. That’s the spirit of Dinero Rojo. And that’s exactly what the fragrance delivers.

Notes

Top notes are bergamot, green apple, cedarwood, Jasmine.

Middle Notes are lemon,Tonka Bean, Ambroxan.

Base Notes are eucalyptus, Vanilla, Immortelle, Patchouli.